The move is a pivot away from the general retail and DIY construction market as Vp focuses on its bigger contractor customers and larger projects through its specialised divisions like Groundforce and TPA.

Brandon Hire Station will now only support Vp’s strategic and B2B customers and will no longer serve the consumer market.

The move comes as Vp posted interim results for the six months to September 30 2025 showing a fall in pre-tax profit to £11m from £19.5m last time as revenue dipped to £188.4m from £192.5m.

Anna Bielby, Chief Executive of Vp plc, said: “Vp’s diversified and resilient businesses have delivered a good result against a challenging and uncertain market backdrop.

“The decisive actions to reposition Brandon Hire Station further progresses the Group’s strategy, ensuring greater focus on higher returns, specialist assets and markets.

“Whilst we expect market conditions to remain difficult in the second half of the year, performance is currently expected to be in line with market expectations.”